By now most of you have heard of the flurry of activity appearing in the seldom read lefty blogosphere, with posts promoting gun control bearing this tagline:
This post is written as part of the Media Matters Gun Facts fellowship. The purpose of the fellowship is to further Media Matters’ mission to comprehensively monitor, analyze, and correct conservative misinformation in the U.S. media. Some of the worst misinformation occurs around the issue of guns, gun violence, and extremism, the fellowship program is designed to fight this misinformation with facts.
I agree, certainly, that some of the worst misinformation occurs around the issue of guns, but it’s occurring from the other side, not our side. That stands to reason, since when it comes to guns, most of them are ignoramuses on anything other than how to become hysterical on the topic. But I keep wondering what the purpose of this tagline is.
It’s certainly not required. Joyce/Media Matters are perfectly free, as fellow citizens with First Amendment rights, to fund anonymous speech. So why the tagline? A few reasons that I can think of.
- They want to be able to measure how much exposure they are getting for their money. It’s relatively easy to search on the tagline and see how many sites are being reached. It’s also relatively easy to see that the blogger followed through on what he was being paid for.
- They want to be able to cover their asses if a blog receives funding for a post, but in the next post does something that could qualify as electioneering, and endanger the funders tax status. By labeling the one post that received funding, it protects both the funder from accusations that they may be funding bloggers to do activity which is outside the scope of a 501(c)(3) non-profit.
If I had to take a bet, I think the latter is most likely the reason, maybe with a little of the former. The big downside for our opponents is it’s like spray painting your astroturf bright orange. It’s really easy for us to spot, and point out that, rather than being a genuine grassroots movement, what we have here are people that are pretty obviously being paid to shill for the Joyce Campaign’s anti-gun agenda.
It’s worth noting that NRA doesn’t have to pay shills to do pro-gun posts. Our community is pretty organic, and definitely unpaid. This blog costs me approximately 50 bucks a month to run between paying for the Internet connection to feed it, paying for the electricity to run the server, and upkeep on the server itself. If NRA offered to pay me for a post, I’d absolutely refuse. Even in the depths of unemployment, I still managed to find a few hundred bucks to spend at our “Friends of the NRA” dinner.
If the other side really wants to understand why they continuously lose, they have to understand this: their side can’t get mojo without buying off sympathetic people on the left to shill for their cause. I would not let NRA, or any other gun rights group I believed in, buy words from me. Every penny they spent on that would be money that isn’t going to keep lobbyists on my elected representatives like a pitbull on a poodle. If the gun control extremists want to understand why they can’t get any traction, they need to look no further than the fact that they even need to throw money at people to have a voice at all.