Michael Bane notes that it looks like shooters and self-defense oriented gun owners are in the drivers seat when it comes to the industry. He notes:
Note that hunting came in 4th on that list. It wasn’t that long ago that our trade organization said that the future of gun rights in America was “irrevocably” linked to hunting, and their massive survey of a couple of years back (which I had the temerity to question) delivered the same warmed-over crap and, unfortunately, sent the industry haring down the same dead-end paths.
We’ll be talking about this more on the podcast next week…
I think I remember the report Michael is talking about, and he was right in questioning it. Our reaction to the report was here, and Bitter’s was here, over at her now cooking blog, but then gun blog.