UPDATE: It looks like the Brady Campaign’s new president is trying to play a game of Down the Rabbit Hole. Silly Dan! Screenshots save evidence of your fumble. (See, I can use the Super Bowl theme, too!)
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I don’t even know what to say. They hired an advertising guy, and yet this is the mess that the Brady Campaign has been pushing lately. Racism, drug use, child neglect, embrace of the “thug” lifestyle, these are all things they have been promoting with the people they have been recently retweeting. I don’t know if I should feel sorry for the guy or if this is the kind of work he finds acceptable.
The Brady Campaign president, Dan Gross, lives in New York and pushed the ASK program at his previous job. In other words, he’s a big believer in the Bloomberg nannyism to get other people to dig into your personal lives at home. Perhaps the Brady board looked to Bloomberg’s work with MAIG and assumed that if they could just get someone like him, they could come back to the top of the gun control world.
This is rather funny since his first PR-related move as a leader of the Brady Campaign is a stumble. Or, rather, should I call it a fumble?

Um, no.
The first announcement is on their website. On Saturday. (Maybe even Friday since I didn’t look at it yesterday.)
The more cynical may point to this as another Brady lie. I just find it amusing and very much in line of their strategy for not actually reviewing anything before it goes out the door.
Also, I find it interesting that he has opted to make his announcement on a day where no one will care. Things people will talk about on Monday include the Nevada caucuses, the Super Bowl, the inevitable Boston riots, and Newt Gingrich’s lack of a plan. It won’t be the guy no one in DC has heard of taking over an organization that can’t even get their bills through a committee. I have to wonder if this was intentional on the part of the Brady Campaign.