Arma Borealis has a bit on how our opponents plan to drive their Starbucks Protest. Chris calls it “fake journalism.” That might be the case, but the tactic is smart. They know they can’t beat us with numbers, so they have to beat us with tactics. Their tactic, I don’t think, will change many minds on the issue. I personally don’t like being accosted and dragged into a cause when I’m on my way to do something. I think a lot of people feel the same way.
But what they hope, is that Starbucks will capitulate to them in order to make the unwanted attention go away. These are classic tactics to use in order to shake down a corporation into doing what you want them to do, and generally speaking, it’s effective. Will it work in this case? 11,000+ people on Facebook and still climbing, and this is a purely grassroots effort. I think it’s safe to say we could hit 20 or 30 thousand by the time February 14th rolls around. Those kinds of numbers talk, and what Starbucks surely doesn’t want, are those kinds of numbers turning against them.