Notice they don’t let Mumbles talk a whole lot. But I do have to say I’m relatively relieved. This could have been a lot worse for us, especially if they had been willing to spend money on a one minute spot. They spent so much time in their initial comical banter, they were only able to make a laughable statement about supporting the Second Amendment, and then imploring people to visit their web site (which no one will). Given that we now know they only bought spots in the DC market, my opinion in that this ad is meant to get MAIG exposure in front of politicians. After all, if they have the money to buy a Super Bowl ad, they must be big players in this issue. And imagine what they could do if they pumped money into issue ads during a race?
Of course, they already tried that in a media market primed for their message and failed spectacularly. But they surely want DC to know who the big dog is in this issue.