As I was running errands yesterday, I couldn’t help but notice a very lonely Dan Onorato for Governor sign sitting in a median – no owner, no signs of friends posted immediately around it. And I got to thinking, what should a candidate like Dan Onorato do?
Last month, the County Executive had a whooping $3.3 million in the bank. When you consider we have one of the most expensive media markets in the country, and the rest of the state is spread out among a bunch of different markets, that doesn’t go terribly far in buying television advertising when you factor in all the other normal expenses in a campaign – including the “street money” to buy votes in Philly.
His opponent, Attorney General Tom Corbett, reported $7.7 million on hand. To top that off, in every single poll, he’s trouncing Onorato from 7-15 points.
So, Onorato clearly doesn’t have state recognition or voter approval, even after running a general campaign since he won a contested primary in March that gave him lots of coverage over Corbett and his lack of a serious primary. He doesn’t have enough enthusiasm to rally the base to open their wallets. Unless we end up with a live boy/dead girl scenario, this race is in the bag.
With that in mind, do you spend the money in the areas where you need high Democratic turnout to have any shot of winning? Or, do you effectively give up on the Governor’s mansion and spend in areas where you are polling poorly in an attempt to simply build name recognition for a future run for some other statewide office? What would you suggest for Onorato?