NRA Popularity

Higher than both the media and Congress. There was a concerted effort from NRA during the 90s to enter the mainstream, and by virtue of that, bring the issue with it. Clinton, and George H.W. Bush before him,  were very successful in the late 1980s and early 1990s at painting NRA as a whack job of an organization. From “jackbooted thugs”, to laying the blame for Oklahoma City square at the feet of extremist gun rights supporters, it was one blow after another. A lot of the gains we’ve made since have been the result of gun rights becoming credible a mainstream issue, and taking action to attempt to blunt the media assertions. That’s one reason NRA promoted a popular idea of putting armed police or security in schools; it’s a mainstream alternative to gun control, and it’s mainstream in a way that “arming teachers” is not yet.

The media and the anti-gun groups spend so much time demonizing NRA because they know they need to force it out of the mainstream and to the fringe. This has gotten to be much more difficult for them because there are plenty of new outlets people can turn to in order to not feel alone. Alienation and shame are the primary weapons our opponents have to affect a successful divide and conquer strategy. The media campaigns to smear NRA are largely intended to shame marginal gun owners into not associating it, or its opinions. The media and anti-gun groups openly tout other gun owners with pro-gun control attitudes, because they want to offer marginal gun owners an identity outside of gun rights movement, and offer those people acceptance from polite society (for the time being).

I think blogs, forums, social media, etc in our community offer those marginal gun owners a place to find other similarly minded people. I’m personally quite comfortable being on a fringe, but most people are not; they want to belong, and shame can be a powerful weapon in convincing people they are alienated, and not accepted by mainstream society. If it did not work, our opponents would not employ this tactic in such a heavy handed manner. NRA has always had the burden of having to defend gun rights, but having to do so while not fighting and arguing too far ahead of where the culture currently is.  In any political battle, you need to be able to form a large enough coalition to get the attention of policy makers, and not every member of that coalition is going to be someone engaged in this issue on an constant and ongoing basis.

The Business of the Blog

Much to Bitter’s dread, I’ve been thinking about updating the look and feel of the blog to a more minimalist theme, with a white background instead of the parchment look I was going for when we first made the name change last year. Bitter does all my graphics work and is the one who finds the right theme, and I’m very picky. I narrowly avoided being strangled when we went from “Snowflakes in Hell” to “Shall not Be Questioned” last year, so I have to balance my desire for a look and feel overhaul with the desire not to have things thrown at me, or have to sleep with one eye opened. I would not be changing the name of the blog, just changing the look and feel.

I had a few goals when we switched names last year. One goal was to stop having to explain the name of the blog to the uninitiated. The other was to help with bounce rate, figuring the name did not immediately lead to an understanding about the topic of the blog, and made people more likely to leave. A third goal was to take ads and make some money.

One can see from my bounce rate monthly average over the past two years, the goal of improving bounce rate has pretty much gone unmet. It was about 68-70%, and so it remains. Bounce rate is basically the percentage of people who come in, hit one page, and then leave (bounce). My understanding is that my current rate is about par for the course for blogs. There is trickery one can use to improve bounce rate, but I’d like to improve it through visitors legitimately sticking around, rather than through sleight of hand.

For the goal of having a more understandable name, that relates to the topic of the blog, I think that has largely worked. I don’t get blank stares as much when I hand out the blog’s business card, and I don’t have to spend time in the “elevator pitch” explaining the name of the blog. I don’t market directly to advertisers, but when I’m attending NRA, or other gun-related events as a blogger, I do like people to understand what it is I do. This year haven’t spent as much time meeting people in gun related settings as in previous years, so there hasn’t been a very large sample pool. But my experience so far is that it’s easier to convey “Shall not Be Questioned” than “Snowflakes in Hell,” at least to people who are familiar with the Pennsylvania Constitution’s right to bear arms guarantee.

The revenue goals I had for the change have largely panned out. We’re self-sufficient, in that the blog pays for itself. Given that I self-host, my costs are higher than most. Through agreement, Bitter actually gets the revenue from the blog, in exchange for helping me run it.

Overall the name change didn’t do everything I wanted, but I don’t think it was a huge mistake. Search traffic took a hit initially, because of the loss of Google love, but that has since recovered. My traffic otherwise has remained constant, and I’m pretty sure my pool of regular readers has remained about the same. Much like the gun business, I get my biggest traffic spikes when Barry opens his mouth about guns, or when the media start treating us like second class citizens. People, I think, flee to where they feel more welcome when the world turns against them. I think that’s a good thing. But I’m tired of the parchment look, and I’m wanting something fresher looking. I may not even get around to it this year, with all that is going on, but it’s something I’ve been thinking about, now that I have more time to think, over the slower pace of the holidays.

CNN Parodies Itself

When I first started reading this article at CNN, I thought it was a joke; a sort of a tongue in cheek call to Bloomberg to put his money and reputation where his mouth is. But no, this is a serious article suggesting that Bloomberg and all the other billionaires (who have their own armed security) for gun control buy up The Freedom Group and essentially neuter their product line and make it politically correct.

This is honestly how naive these people are. Seriously, I really wish more journalists would at least make a half hearted effort to truly understand the gun culture before pontificating about it. This would result in the utter destruction of the Freedom Group, because, as one of my fellow bloggers mentioned last week during the Cheaper than Dirt blow-up, gun nerds love to knife a traitor more than most other pastimes. This is truth. Any journalist who doubts that can ask Smith & Wesson’s former owners, or even Cooper Arms, whose CEO I attacked back in 2008 when he decided no one had anything to worry about when it came to Obama and guns, and offered his endorsement (How’s that working out now, Dan?). As the link to TFB mentions, they were bought by Wilson back in 2009.

Back Home & Some History

We have made it back home from Nashville. Now that I have feasted on honey ham, and partaken of egg nog and other forms of cheer, The Christmas season is over, and time to look forward to the New Year. For me 2012 was better than 2011, but 2012 has been busier. I expect 2013 to be even busier, and more risk filled. Some of that is personal, but we do have this fight head of us. I plan to celebrate the new year, and get it out of my system. After the New Year, the real battle begins.

Joyce Lee Malcolm has an excellent post in the Wall Street Journal that is well worth reading. Note that Dunblane happened in 1996, and the British didn’t see a handgun ban for another two years. We may be engaged in this that long, depending on what shape this is going to take. There is still much we do not know, and be skeptical of anyone who can tell you for sure what’s coming. The form of the destructor has not yet been chosen.

Some Troubled by NRA’s School Shield

Still rolling along here with the MiFi, through the highways and biways of the Great Commonwealth of Virginia. Should be home fairly soon, fortunately, and back to real bandwidth. Bitter is busy re-caffienating as we speak to go the last leg.

I’ve noticed while catching up on reading that some are troubled, particularly over at Ace of Spades, about NRA’s School Shield proposal. Some contributors don’t understand why we need a brand new federal program. While I agree with the criticism directed at NRA for demonizing video games (a position I share), I agree with this contributor about the purpose of the proposal:

…whether it was an accident or by intent, the NRA succeeded in forcing the MBM and the left (but I repeat myself) to refocus their attention away from “ASSAULT WEAPONS OF MASS DESTRUCTION!” and onto something different. And who cares that the new topic doesn’t make perfect sense. It puts into the public consciousness the idea that maybe gun-free zones aren’t such a good idea.

The ideal solution is not a new federal program, I agree. But it’s a way to deal with the “Something must be done!” voters, who politicians are generally eager to appease (because it’s a huge swath of voters). If there’s one thing a politician fears is that when something must be done, they are not seen as a public figure busy trying to do something.

So is it an ideal program? No. Would it be better with a security solution that had state and local funding and control? Sure. But is it something? Yes. Does the “something involved gun control? No. Does the something reframe the issue culturally? Yes.

It’s something that can be done that’s not gun control, and it may actually help prevent more Newtowns, which I think we can all agree aren’t good for anyone, except gun control advocacy organizations. A new federal program, that in the big scheme of things won’t actually cost much, is a far better result for liberty than major new limitations on our Second Amendment rights.

Center for Biological Diversity Joining the Anti-Gun Effort

We all know the Center for Biological Diversity as the group that, before the recent election petitioned the EPA to regulate lead ammunition under the Toxic Substances Control Act, which the EPA politely declined. Well, now it seems they are rallying to the gun control cause as a whole, not restricting themselves merely to the lead issue. From a reader:

From: Center for Biological Diversity <kieran@biologicaldiversity.org>
Sent: Monday, December 24, 2012 5:00 PM
Subject: Take a Stand: Don’t Let the NRA Take America Hostage

Dear Center Supporter:

The National Rifle Association’s extremist agenda has held our political system hostage for too long.

The Center for Biological Diversity has long fought the NRA over the senseless killing of endangered wolves, condors, polar bears and bald eagles. After the horrific, gun-charged killings in Newtown — and seeing the NRA’s sickening refusal to take responsibility or support any gun violence reforms at all — I’ve decided that enough is enough!

We just ran a full-page ad in The New York Times calling out the NRA’s extremist political agenda and endorsing not only the elimination of highly toxic lead from bullets (a longtime Center campaign) but also legislation to end gun violence against people.

[…]

The rest is fairly typical fundraising fare. So I guess the gun control groups aren’t alone in fundraising off Newtown. It does indicate that there is a definite push to put gun control under the purview of the entire left-establishment, and not just something pushed by underfunded extremists groups and rich billionaires.

Feinstein Highlights Assault Weapons Ban

I would not take this to be the form that is eventually introduced, but I think it’ll be a good indicator on how serious they are about actually trying to pass something. Feinstein is proposing here implementation of a ban worse than California’s. Some salient features:

  • There will be a single feature test. Basically if it has a pistol grip or thumbhole stock, it’ll be banned.
  • If it holds more than ten rounds, from a fixed magazine or otherwise, it’ll be banned.
  • Grandfathering under the National Firearms Act only. In other words, Mr. and Mrs. America, you have to pay a $200 dollar tax per gun to register, and then NFA rules apply to transfer under the grandfathering. I guess she realizes Mr. and Mrs. America aren’t going to turn them in anymore.

If this is really the proposal, they are either not serious about passing something, or they are hoping to horse trade their way to to something still stronger than the 1994 ban, but not as bad as their first offer out of the gate. Needless to say, we need to soundly reject this bill, and not agree to compromise on something better. The response to Feinstein needs to be nothing short of total defiance. She gets nothing.

Anti-Gun Compromises

Tactical Tupperware notes:

A few days back I heard an old man share a world view that was so simple it made sense. I couldn’t believe that I hadn’t heard it before.

He said that if I move my fence 100ft onto your property, you protest and then I move it back to only 50ft on your property, to a politician that was compromise but to anybody else its still theft.

That’s pretty much how they think it works. What’s amusing is that they’ve never even given a try at true horse trading. I can’t think of a better way to get gun owners arguing about who to throw off the lifeboat than offering trading gun show loophole for, say, the Hughes Amendment, or taking suppressors out from under the National Firearms Act. Hell, you could probably find takers for putting semi-auto long guns under NFA in exchange for repealing the 86 ban on full-auto. That would be epic divide and conquer, but as I’ve pointed out in the past, there’s a reason horse trading, practically speaking, doesn’t happen except in smoke filled rooms full of politicians and lobbyists.

We Must Let Them Know We’re Here

Heather from Alaska has an good example of how to personally make a difference on the cultural front:

To be entirely honest, there were several times over the past week when I wondered why I was bothering trying to explain my position to people who felt it was okay to just insult me personally based on my beliefs.  I kept at it, though, and very recently I realized how much that work had paid off.

I had received several private comments from people supporting me, which certainly helped some but those were mostly from those who agreed with me to begin with.  Then one of the pro-gun control people made a public post in the forum in my support.  She thought that I was being unfairly attacked.

Read the whole thing, as they say. Being engaged with ordinary people is important. It not only lets you know what people outside the movement think, but also lets other people out there who are on our side, but might not quite be as vocal, know there are other people out there that think the same way. It offers an opportunity to expand the horizontal interpretive community, and to prevent the left’s strategy of shaming the nation into supporting gun control from working.