It looks like Connecticut gun control groups are worried that enough gun owners may have been pissed off by their legislative package that they fear blowback at the polls. To try and keep that from happening, they are launching a new political action committee with the blessing of the Governor to back anti-gun lawmakers. They claim they spend most of their money on billboards and social media advertising.
To counter this, I would strongly suggest that CT gun owners, and any others who want to help them in their fight, open their wallets to the good opponents to make sure those candidates have the resources to buy up their own targeted messaging. Locally, gun owners also need to get involved in the campaigns in a big way. If you’re not the most social of folks, volunteer to put some signs together and deliver them to areas where they need them. If you’ve got a property along a very busy street, offer to put up the really big signs for candidates. If you’re the outgoing type, make some phone calls or do literature drops. These things will go farther than a social media ad.