I think politicizing the anniversary of the Newtown massacre is a mistake. Yes, I know the other side will do it too, but that doesn’t mean it’s a smart tactic for us. Whether it feels emotionally satisfying or not, there are things the other side can do that we can’t get away with, and this is one of them. This is the same impulse that made the Republicans go over the cliff with the government shutdown. That the Administration would play theater and make people suffer was predictable, and that the media would do everything humanly possible to blame the GOP was a fore-drawn conclusion.
I don’t like fighting on ground that’s favorable to my opponents, and that’s exactly what this is. Whether it’s right or wrong, waving the bloody shirt is always going to be a stronger tactic for them than it is for us. Our best counter-tactic is to argue this represents shady billionaires and DC-insiders preying on people’s grief and vulnerability for political gain. The best counter-tactic is not to snatch the bloody shirt from those very people, and start waving it ourselves.