Over at SayUncle, he’s highlighting a new video from the National Shooting Sports Foundation on AR-15s.
[youtube]http://www.youtube.com/watch?v=iqj23j7smVU[/youtube]
Caleb has also highlighted it as good work. I think how good it is depends on the intended audience. Is this something aimed at general media, or outdoor media who mostly write about hunting? Â Because which audience this is targeted to depends on whether or not I think it’s a good video.
If this is a video aimed at educating general media, I’m not a big fan. It’s certainly not a bad video, but I think it underestimates how unfamiliar many journalists are when it comes to hunting and shooting issues. We all know that no one would hunt with a machine gun, but how many journalists know that? I think the video’s big problem is failing to address the fact that an AR-15 is not a machine gun. Any time you present this issue to laymen, this needs to be stressed. You don’t even really need to say it in this context — just showing an animal being taken by a single shot from an AR-15 would be sufficient to get the point across. I would also question why the hunting context would be used? I fully recognize that the public views hunting as a legitimate use of firearms, but NSSF’s own research has shown public perception of the shooting sports is better than hunting, and AR-15s are ubiquitous in several types of popular competitive shooting sports. But that’s assuming the target audience is general media, which it might not be.
If the target audience is outdoor media, basically the Jim Zumbos of the world, in an effort to help them understand the issue, I think it’s a pretty good video. Those folks will know the difference between a semi-auto and a machine gun, and will know no one hunts with the latter. In that instance they really just need to understand how technology and the culture is changing, and I think this video accomplishes that goal.
I guess another question is, what kind of outreach we need to be doing more of? Reaching the outdoor community or reaching the general public? I’m generally of the opinion that the latter is more important, and I hope to see more good work from NSSF targeted at that audience, particularly in relation to the shooting sports.