Brady Ad on “Assault Clips”

I’m not sure what money they found to make this ad. I’m really not sure what money they will find to run it:

ABC is reporting:

The Brady Campaign, an advocacy group for stricter gun laws, will release a 30-second television ad today urging the President and Congress to ban assault clips. The group is teaming up with the Kelly O’Brien, the fiancée of Rep. Gabrielle Giffords’ Congressional staffer, Gabe Zimmerman, who was killed in January’s shooting rampage in Tucson. O’Brien will be on Capitol Hill today to pledge support for legislation to ban assault clips like the one Tucson gunman Jared Lee Loughner used to kill six and injure 13.

So it would seem they have intentions to air this on television, but to be effective they are going to have to target their strongholds in New York, Chicago and Los Angeles, all of which are very expensive media markets. As of 2008, the Brady Campaign was down to 381,668 dollars total in assets, after having to swallow an 838,000 dollar loss that year. I can’t imagine their finances improved with the financial crisis.

I know many of my readers are in the New York City media market, so if you see this ad, let me know. That would be indication the Brady Campaign has come into money since 2008, that someone else is fronting money to run the ads, or stations are donating the time. We need to know so we can properly identify who our opponents are.

34 Responses to “Brady Ad on “Assault Clips””

  1. David says:

    “Adding comments has been disabled for this video”

    This says volumes. I guess they don’t like criticism from the 99.9999% of gun owners they’re attacking.

  2. BigHayden says:

    Why is it legal for clips to assault anyone? ZOMG! It’s common sense people!!!

  3. Dave says:

    Classy. They actually had targets printed with little girls on them. And old ladies, and graduates? That’s stooping pretty low.

  4. Bo says:

    Chilling that the targets resemble children in pigtails and college students in graduation gowns and mortars That’s actually sick. Was this a Johnny Knoxville production? How are “clips” dangerous? Aren’t we supposed to be worried about the sick people that perpetuate these crimes, any crimes?

  5. Alpheus says:

    Of course, just by making this ad (which I cannot see at this moment, due to broken Flash limitations), they get certain free publicity, from ABC and others. While such things can help, if the ad doesn’t go viral, then it won’t be going to a wide enough audience.

  6. Isn’t the Brady Campaign a PAC or non-profit of some kind? I thought such legal entities were required to disclose their sources of income. Regardless, I have to believe Bloomberg is providing support of some kind.

  7. Tam 212 says:

    Assault “clips”? Seems like they don’t even take the time to understand proper nomenclature… much less adopt a truly “sensible” or “common sense” approach to guns and the 2nd Amendment.

  8. Carl from Chicago says:

    It might get 100 youtube views a week, for a few weeks … at least until gun owners get tired of watching it.

  9. hiro says:

    It’s not just comments that are disabled, but ratings too.
    Why are the so scared of a simple thumbs down?

    Are they insulating themselves from the fact that very few people like their message and purpose? it’s pretty sad that they are willing to sacrifice any potential positive feedback to keep from showing that they’re horribly outnumbered

  10. Carl from Chicago says:

    I just sent the Brady Campaign a scalding email, criticizing them for their tasteless depictions of shooting little girls, elderly, and college graduates.

    Keep it classy? What’s class when you are on the ropes?

  11. Ronnie says:

    “It’s not just comments that are disabled, but ratings too.”

    Darn it, I wish I had read hiro’s comment at #9 before I even bothered to go over to to this video on Youtube, so as to give this despicable video as many thumbs-down’s as I possibly could from all the computers I regularly have access to.

    I should have known it though – the Brady bunchers are typical libtards, and libtards typically are way too cowardly to ever face down even the slightest amount of criticism and/or objections, to whatever their position is on any type of issue or controversy whatsoever. Libtards just want us all to STFU and accept their agenda as gospel, just because they say so. They are really about as emotionally mature as those labor union thugs with their giant inflatable rats in front of the construction sites, shopping malls, and, in one case, even a cathedral in Manhattan.

  12. Ronnie says:

    P.S. I just noticed that this Brady “assault clip” video has just 340 views since being launched yesterday. I’ll bet that more pro-gun people have watched this tripe of a video than anybody else.

  13. Sebastian says:

    That would be my doing. It was around 250 this morning.

  14. wfgodbold says:

    I tried to flag it as inappropriate for “promoting hatred or violence,” since the anti-gunners are all about stirring up hatred of gun owners.

    Unfortunately, per youtube’s community guidelines, promoting hatred and violence is only disallowed when it attacks or demeans a “protected group based on race or ethnic origin, religion, disability, gender, age, veteran status, and sexual orientation/gender identity.”

  15. Phssthpok says:

    Points of order:

    1: They initially use the term ‘magazine’ then switch over to using ‘clip’. they KNOW there’s a difference…they just don’t CARE. They are trying to control the discussion by redefining the terms (‘assault weapon’ anyone?)

    2: They decry a ’32 round’ capacity….yet the shooter only fires 17(?) shots.

    3: Note that here are ZERO misses on any of the target.

  16. Thirdpower says:

    I downloaded it and posted it separately. No free views from me.

  17. Frank S. says:

    Just flagged it as inappropriate for;

    Hateful or Abusive Content


    Abusing Vulnerable Individuals

  18. Weer'd Beard says:

    I wonder where they filmed it. Maybe a MAIG supported Police Station? Or does the Brady Camp have a shooting range?

  19. Justin says:

    The ad was probably done for free.

    Often times graphic designers, videographers, and other media production types will do free design work for a non-profit organization in order to get a piece for their portfolio or demo reel.

  20. Pat says:

    Actually, it appears they’re against indoor firing ranges as well.

    The shooter did demonstrate a grasp of Rule#3. Based on his muzzle control they better have a concrete roof though.

  21. Caleb says:

    “Assault clips”. I mean, it’s like they’re not even trying anymore. If someone said to me with a straight face that they think “assault clips” should be banned, I’d probably stare stupidly back at them because that’s just the dumbest thing ever.

  22. Clearly Brady has insight into the next big thing coming at SHOT 2011: A Saiga that feeds from Mosin stripper clips!

  23. Sigivald says:

    I’ve never assaulted anyone with a clip – they’re too light to do any damage.

    A magazine (especially, say, an AK drum or the like) might do a little more damage, but really, it’s much more likely to damage the magazine – and those things aren’t free!

    Phssthpok: I think it’s more that they don’t think the terms are really meaningfully different.

    They use the terms as if they’re synonyms – and to the non-gun-nut*, well, they are.

    Not “properly”, but in common use? Yes.

    We don’t have to like the inexact way that people use the two terms, but there’s no denying that they DO so, and commonly enough that a descriptivist could (indeed, must) claim they don’t have a synonymous meaning.

    (* In the affectionate sense, naturally.)

  24. rndm says:

    Why not make a parody of this just have somone standing at a target with an ausault clip and then after staring throw the mag at the target as he only has a mag and no gun.
    Or even better didn’t the bradys or other people blame palin for Inflaming rhetoric because of cross hair pictures over maps? if so they are hippocrittes because by thier logic they just inspired child murderers and graduate killers and old folks to.

  25. sotr says:

    Glad someone else noticed the guy only fired 17 shots

  26. Ed says:

    The only assault clip I can think of is the clip on the M1 Garand, if you ever experinced “M1 Thumb” you know what I am talking about.

    Maybe someone should tell the Brady folks about the Holbrook Device ( LOL

  27. dave says:

    Note that the Glock fires 17 rounds in this video.

  28. Eddington says:

    A friend of mine in Alexandria VA told me this morning (April 13) that he saw the ad. Said it came right after a Planned Parenthood ad. He referred to it as a “double wammy.”

  29. Zermoid says:

    I counted 17 shots in the video, in 5 seconds. That would be 50ish shots in the 16 seconds they say it would take to fire 32.

    Funny when they discredit their own “facts” isn’t it?

  30. Pro Gun says:

    What pray tell is a “Assault Clip”..!!..?

    I’ve been in and around firearms and the firearm industry for over 50 years.. and I’ve never ever seen a “Assault Clip”, let alone bought, sold or owned one.

    Once again, the Brady Campaign is trying to “ban” something that doesn’t (and hasn’t), ever existed. This only goes to show you how they lie, bend the truth and make things up to try to further their cause.

    This being the case.. why would anyone want to believe anything the Brady Campaign says..!!..?

    Pro Gun.. and Proud of it!

  31. Sebastian says:

    It’s in the queue.

  32. Carl from Chicago says:

    Pro Gun Said, April 13th, 2011 at 12:21 pm:
    This being the case.. why would anyone want to believe anything the Brady Campaign says..!!..?

    Because most people don’t know any better. Think about it. Think of just how ignorant the AVERAGE person is on this gun and gun rights issue … and then realize that half the people are more ignorant than THAT.

  33. Seth says:

    Hahaha! Oh I want to parody this so bad. Unfortunately I don’t have anything with a 32 round ‘clip’. I guess the 20-round capacity of my FiveseveN will work just fine though, as I only need to fire 17 shots :P

    In nearly all gun crimes, 3 or less shots are fired from any 1 gun. I can’t remember where I heard that though, so don’t quote me on that.

    The message of this video is clear: 32 round high-capacity magazines are only useful at shooting lots of targets at the range. Although I don’t understand why the Brady people are practicing their aim on children and the elderly. And they didn’t even demonstrate how deadly a fully-loaded assault clip could be! The guy emptied half of it and then didn’t even try assaulting one of those targets with the clip. Don’t they know it would be more effective as a blunt instrument if it was fully loaded? :P


  1. Fear the deodand and its awesome totemic powers! | Pithy Title Goes Here - [...] Thirty-seven years of trying to ban guns and they still can’t get the terminology right. (H/T Sebastian)) are common;…
  2. SayUncle » I step away for a couple of days - [...] Good. That’s how you should treat folks who oppose your rights. Then, they release this hideous ad on assault…