They’ve been taking a beating, and are looking to exit the business. How stupid is Dick’s CEO? Let’s say you’re in a business where part of your business is regulated in such a way that emerging players like Amazon can’t easily compete with you. Lets also say you have some good economies of scale over mom and pop businesses that are your other main competition in that area, and can move product more efficiently and offer lower prices. Do you:
- Make every effort to stay in the regulated space and keep those customers happy with your brand, so give your brick and mortar business a business line Amazon can’t touch?
- Decide, in the same of Social Justice, to anger your customers in your regulated business and piss it away, leaving you to compete directly against Bezos, who eats brick and mortar stores for breakfast, in markets he finds much more favorable.
If you went with two, you’re about as stupid as Dick’s CEO. Angering gun owners and pissing away that business was about the dumbest things Dick’s could have done. You had a strong presence in a protected industry. Are you nuts?