In the case of dealing with Slide Fire, Shannon Watts just cannot let their slights against her go and she’s launching yet another hashtag to make her point that she really doesn’t like gun companies.
First, Slide Fire puts up a billboard and she’s offended that they announce their products are as American as apple pie which offends her as a mother. So, she starts a campaign to end it that doesn’t seem to go anywhere and it kind of fades away quietly.
Second, the billboard comes down and she proclaims victory, only to have the company come out and show that they only rented the space for a set period of time that had come to an end. Her campaign had nothing to do with it, and her “victory” is mocked just as she’s making a similar misstep with Staple’s.
Third, a company staff member showed up, took a picture with her, and then introduced himself. She wasn’t happy with that, but when Slide Fire wanted to publicly share their thanks to her for promoting their brand and making the single, local billboard campaign a nationwide viral success, well, she’s really unhappy now that people actually know she posed with a company representative.