We’ve already seen the Brady Campaign partner with new media fundraising and organizational groups like Credo, who worked with them on the Starbucks Campaign. Now we notice they are working with a group called Karma411, which is a new mediaish fundraising group. They seem to have begun a campaign to try to raise money using the open carry issue as a lever to drive people’s interest in their cause.
I’m going to be watching this campaign closely. They’ve set a goal of 10,000 dollars. Will they reach it? So far they are only 20 dollars toward their goal. What I want to see is how much traction Brady gets with this issue. This is going to reveal some pretty critical pieces of information in relation to this fight:
- New media fundraising is going to give us some kind of idea how their message resonates with younger people, who are going to be the target audience of this new media message. If they can bring another generation into the gun control fight, that’s going to beÂ beneficialÂ to them in the long run.
- It give us some idea how much money there is in scaring people about open carry. We’ve documented here in thorough detail that the Brady folks are having difficulty raising money. Is this an issue they could use to turn that around? Is the issue dead, or is it just that they’ve been going aboutÂ fundraisingÂ the wrong way?
- It gives us more information for our own internal debates about the issue. If Brady can’t raise any money on it, those of us who have beenÂ detractorsÂ of open carry as a strategy will have to accept that despite what the public may or may not think about it, it’s not an issue that is going to hurt us, because the other side can’t do much with it. On the other hand, if they beat their fundraising goals, that’s a critical piece of information that open carry might be motivating renewed interest in gun control.
None of this will be perfect or conclusive information, no matter what way it goes, because we don’t really know what karma411’s fundraising effectiveness is. Ten grand is a sideshow of a fundraising effort anyway, even for the Brady Campaign. But the important thing is the names they get from this can be used to raise further money. I’ll be curious to see how this turns out for them, because it’ll at least be an important bit of information we can use.