I’m not done crunching numbers with the Brady Campaign. And I have to give them some credit for remaining consistent in their spending given the tight times they’ve had over the last few years.
I was curious if the organization (or rather, organizations, since I examined both the Center and the Campaign together) would make cuts in any one particular area. Would they figure a way to cut fundraising costs, axe general management expenses, or chop programs? Other than the blip of 2005, they have actually been consistent in the percentage of their expenses that each of those categories eats.
That blip in 2005 showed they cut services to increase fundraising. This is rather interesting if you look back at a graph I already posted that showed their revenues for the same time.
See that bid drop off for 2005? That means that increasing the percentage of their expenses on fundraising didn’t actually stop the plunge in revenue. Regardless of the fact that fundraising surged to more than 25% of their expenses, their revenues dropped by more than 20%. Even though their revenues continued to fall, never by so much as 2005. That tells me they get more for their dollar by investing in programs rather than direct fundraising costs. Some other groups could learn a thing or two about that concept.