The initial reports about the Black Friday gun sales surge were met with denials from Brady Campaign Acting President Dennis Henigan.
Today, it seems as though they have come around to the idea that there really was a verifiable sales spike. However, their spokesperson now claims that while they accept that it happened, it was clearly a one time event due to marketing. That’s not the funny part of the article.
The article notes that if it’s just a spike due to marketing, it’s marketing that works. Even better are the quotes from two investment types who note the consistent performance of the firearms industry over the last few years.
“Whereas five years ago it was politically incorrect (to own guns), … what seems to be changing is social acceptance,” said Bret Jordan, analyst at investment firm Avondale Partners. “I think there might be a changing view of firearms.”
If you feel like it, MSNBC posts a poll at the bottom of the article asking people if guns make good Christmas gifts. I know I loved unwrapping a gun on Christmas Day. Apparently, I’m not the only one. Right now the poll is running 80%-20% in our favor.