NRA reaching out to college campuses. NRA is very good at talking. They are considerably less good at engaging. Previous generations could be engaged with talk. Younger folks are a harder nut to crack because there’s so many places they get information, and their expectations are very different than previous generations for how they interact with issues which are important to them. NRA has to learn how to engage younger people if we’re going to take this movement well into the 21st Century.