These aren’t bad videos being produced by the National Shooting Sports Foundation. My only real criticism is that it’s almost a little too “See, our industry is really as American as Apple Pie!” It’s almost too strong a sell, and even comes off being a little more defensive than I think it needs to. That’s probably understandable in an industry that’s unjustly maligned in entertainment, the media, and popular culture, but I think that can interfere with the message. It does get some important points across, though, like the firearms industry being a regulated industry, despite the mad histrionics of the gun control groups, and explaining those regulations to the general public. No doubt absolutists will hate the implications, but this kind of thing is necessary to get the public to accept gun ownership and the firearms industry as being a legitimate part of society.