Seth Godin says that the Internet is full of true believers. This is true for tech products, but it’s also true for special interest groups as well:
The truth of the market is that the market you sell to isn’t filled with true believers. It’s filled with human beings who make compromises, who tell stories, who have competing objectives. And as a result, the truth of the market is that the products and services that win (if win means you can make a good living and make positive change) are rarely the products and services that are beloved without reservation by the true believers.
A lesson we could learn here in the Second Amendment community.