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Gaming Book Sales

Since it has been a topic of conversation recently, I look forward to Dennis Henigan’s swift condemnation of Obama’s campaign manager who is coordinating online to alter books sales data.

David Plouffe, in a 2008-throwback, message-heavy, direct-to-camera video, rallies Obama supporters to “see if we can use some of our old organizing techniques and spread the word” — to sell more copies of Plouffe’s book than Sarah Palin’s.

If you’d like to see the full appeal, here’s the video:

Now, I don’t condemn so-called book bomb tactic. It’s a strategy to hype buzz for one day, or, if you’re lucky, a series of days. It’s not terribly far off from the tactic the Brady Campaign has used to game book reviews with 5 stars on Amazon. It’s a temporary shift, and it doesn’t really mean much in the long run.

That said, if you want to play David Plouffe’s game of trying to drown out the voices who don’t agree with Obama, might I suggest that tomorrow is a wonderful to day buy Going Rogue? Two can play at this game…

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