The Trace is reporting a startling statistic about people who are donating to NRA-PVF. NRA is lead by a septuagenarian (Wayne turns 70 today! Happy Birthday Wayne! My dad is 70 too, but unlike you, he retired 8 years ago) who hasn’t done a damned thing to appeal to younger shooters. “OK Boomer” is a meme absolutely made for the NRA under Wayne.
NRA needs to update its image. Really, they needed to do it a decade ago. Time is running out. I suspect NRA is facing the same demographic cliff my club is looking at in a decade, and for the same reason: nothing was done to cater to younger shooters for years. The Angry Dana Strategy was a waste of time. They would have done better to flush all that money down the toilet. Anger does not appeal to younger people. Anger appeals to old farts with nothing better to do than get themselves worked up on social media.
For years NRA has not at all played to their strengths. They trashed their own training programs for the Carry Guard debacle. They’ve deemphasized outreach to shooting communities and don’t focus on growing them. That should be NRA’s bread and butter. Political power will follow from that. But instead we’re bleeding NRA dry to cover for Wayne’s past sins.