Andrew Arulanandam, managing director of NRA Public Affairs, added in his own statement that changes are coming to the NRAâ€™s communications strategy. â€œThe NRA is eager to return the focus of its messaging to our core mission, the Second Amendment and our steadfast fight to protect Americaâ€™s constitutional freedoms,â€ he said.
Whatever changes are coming to the NRA, they do not appear to include a retreat from politics. â€œWe have an opportunity to elevate our brand, communicate with a broader community of gun owners, and press the advantage in the upcoming 2020 elections,â€ Arulanandam said.
They have to do this. Ack-Mac’s messaging threw NRA in wholly with the right. Some were pointing out the Brewer is a big Dem donor. Maybe they are viewing that as a feature and not a bug. At some point the Dems are going to be back in power. Ack-Mac’s messaging has completely alienated moderate and left-of-center gun owners, and pro-gun Democrats are a critically endangered species, nearing total extinction. This absolutely has to be reversed.
It’s increasingly looking to me like the Brewer firm are Ack-Mac’s replacement. I care about results. If I see good results; if NRA does indeed return to it’s core mission and jettisons the Angry Dana strategy, I don’t really care if the CEO of the firm donates to Dems. I don’t vet all my vendors for ideological purity, and I don’t expect NRA to do so either. What matters are results.