I was interested to see NRA actually jumping in to an online comment thread and defending their record on certain issues when it was attacked. As short as a few years ago, NRA didn’t really have a very effective new media game, and one thing I always thought is that they needed to be more engaged with defending their record. There are always going to be haters, and haters gonna hate, but I think most people can be reasoned with. I am very pleased to see them jumping in here. The era of mass media isn’t over, but it’s getting there, and the more it gets there the more you depend on reaching individual people. That’s how you stay relevant.