Dueling Ad Campaigns

NSSF released three commercials they produced with Colt, Stag Arms, & Mossberg that focus on the jobs angle of the gun debate. They are nearly identical, but here’s the Colt version which I liked best for the blue dome visual:

I’m almost ashamed to admit that as often as I drove by that blue dome when I was just getting involved with Second Amendment activism, I had no idea it was associated with Colt.

While gun control group leaders who react very emotionally to the debate may find this angle absurd, it’s really not. When MAIG polled Pennsylvania districts with Republicans they plan to attack (Reps. Fitzpatrick, Meehan, and Gerlach), they didn’t jump right into the gun issue. Instead, they asked “Which of the following issues will be most important to your vote for Congress inthe next election [first and second choice selected]?” Given the option to list two answers, not just one, the top issue was by far the economy. Nearly 70% of respondents (69% to be precise) said it was the big issue heading into 2014’s races. Where did gun control fall? It depends. When they worded it as “fixing gun laws,” it was at the very bottom with 3% – a particularly notable number since that’s a solid 2 percentage points below the poll’s margin of error. When they worded gun control as “gun violence prevention,” the number of people who say they’ll consider it in 2014 skyrocket to a whooping 8%, just two spots higher than “not sure” of any issue they’ll care about in the election. In other words, people care about jobs, they don’t care about gun control.

On the other side, Bloomberg is putting up money to run another ad with six Pennsylvania mayors, among others, to push for more gun control.

They are encouraging people to call Congress, so feel free to call…

Bloomberg is going to spend far more money than the gun industry and the pro-Second Amendment grassroots could ever spend, so it’s important we out-organize them. But still, it’s nice to see attempts to get more ads out there on our side that address serious issues voters care about.

2 thoughts on “Dueling Ad Campaigns”

  1. I noticed this before. What’s interesting is on their website there is nothing at all about banning high capacity magazines, yet they include that on their commercial. They also have nothing on their commercial (or website) about assault weapon bans…


    This commercial is beating a dead horse. It’s sad to see so many PA mayors on here. I’m hoping they have to defend their seats soon enough.

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