NRA is running a Magpul raffle on Facebook. Obviously you’re not paying anything to enter the raffle, but you’re giving them your contact info, which helps increase NRA’s reach. They are also, with the upcoming election, they have announced a new Facebook App, which is roughly the social media equivalent of a bumper sticker, in that it’ll dress up your Timeline banner. I give NRA a lot of crap for technology disfunction, but this is a pretty good effort, and innovative. Certainly you don’t see any of the gun control groups doing anything like this.