Sounds like an interesting book to me.Â I an intrigued by this part:
One of Shirkyâ€™s central arguments centres on the concept of mass amateurisation. In the same way that the printing press brought the written word to the masses, the internet is equipping anyone with an interest with the tools necessary to take on almost any task. In public affairs parlance, we might call the same concept by a different name: democratisation.
Anyone who has observed the effectiveness of well-funded NGOs backed by hundreds of thousands of supporters has seen its impact. This, Shirky would argue, demonstrates the de-professionalisation of public affairs.
We’re seeing that here in the gun rights movement.Â Our political power has risen with the rise of the Internet and New Media, while our opponents have fallen.Â If the premise of this book is correct, it will bode well for gun rights.Â For the gun control groups, there is no “Everybody” to come.Â I can count on one hand the number of comments and e-mails I’ve gotten supporting gun control.Â Marshall closes with this:
While specialists will always be necessary to help clients navigate the vagaries of government, when it comes to making an impact, public affairs practitioners have a choice: adapt activities in light of the societal changes that the internet is sweeping forward or be tethered to methods and approaches whose effectiveness will steadily decline in coming years.
The NRA has been getting on board with this idea, slowly, but I think they understand it.Â Our blog bash event in Louisville will be the first NRA Annual Meeting that will have bloggers, new media and Internet activists interacting formally with The National Rifle Association.Â For many of us, this will be the first annual meeting we’ve ever attended, so it should be a good time.
The Brady Campaign, VPC, and many other gun control groups have yet not been able to capitalize on bloggers and new media.Â In future battles, the Brady Campaign organization will become irrelevant, because they bear the burdens of a group that’s funded by a handful of wealthy donors.Â The future of the gun control movement, and the only place it will find any real grassroots, is overseas.