Is That It?

After all that controversy, this is all you have to say?  No, no, this does not get you a “Get out of Jail Free Card.”   Sorry:

The management of H-S Precision did not intend to offend anyone or create any type of controversy. We are revising our 2009 catalog and removing all product testimonials.

The problem wasn’t the product testimonials per se.  You don’t have to yank them all like a petulant child throwing a temper tantrum.  The problem was that you used a person who, quite frankly, should be in prison for murder right now, as a testimonial.  H-S Precision needs to recognize that, and do something.  This is weak.

Hat tip to War on Guns

8 thoughts on “Is That It?”

  1. Seems like an “I’m sorry you were offended” kind of thing.

    Not exactly robust. But not silence either.

    Hey… at least we know they… kind of… care. *sigh*

  2. Man what a weak apology that was! Definitely the wrong way to go about this.

    I have to hand it to Remington though in doing the right thing in this and being up front with their apology concerning this matter. UMC all around!!

  3. As a career marketing guy, I think they actually would have been better off standing their ground as amazing as that might sound. My thoughts exactly on the “petulant child” observation. Clearly we regular folks are not sophisticated enough to understand what a customer testimonial should be so they are taking them all away from us. I think I might cry.

    It’s amazing how many companies have no guts. Pick a side and stick to it. H-S should either stand by their original decision or admit they made a mistake. This approach just ticked everybody off. Great outcome there…

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