I finally made a development copy of Snowflakes in Hell to start working on our new look. Our new look will include ads, but I’m going to do my best to keep them tasteful. I’m not going to take huge flashing banner ads or anything like that. I’ll do my best to boot ads that I find annoying.
There’s just not really any way I can continue to justify the expense of keeping the blog running with all the hope and change that’s happening lately. This blog should, by my projections, make enough to cover costs, and that’s all I’m really looking for. No one is going to get rich running a gun blog.
But the biggest change you’ll probably notice, unless I can’t make my idea for it work (I’m a horrible graphic artist), is a name change for the blog. With the exception of the name, and a new look and feel, it’ll be the same blog. Same posts, same archives, and same comments as always. If links worked before, they’ll still work. I am looking at implementing a few requested enhancements people asked for.
I picked the name “Snowflakes in Hell” hastily, never thinking I’d keep this up. Ever since I passed the 1000 visitors a day mark, I’ve hated it. I’ve also hated it when I introduce myself as a blogger, and I get a weird look from the uninitiated when I tell them the name. Rather than talking about the blog, I get to spend the first 10 minutes explaining the name. I’ve also, rather humorously, heard people that did not know I was Sebastian mention they found something on this site “Snowflakes in Hell,” but they didn’t understand what kind of site it was. With my name and theme, who can blame them? I want a theme and a name that draws people in. I think a more relevant name and theme will be necessary to take this blog to the next level, and continue to grow my audience, and improve my brand.
There will be a new URL associated with the new blog name, but the old URL will still be 100% functional if you’re a creature of habit. RSS feeds should continue to work as normal. We will still be blogging here as Sebastian and Bitter. I hope you’ll all keep reading, and I hope you like the new look and feel.
UPDATE: I should say “working on a new look and feel” = “battling endlessly with poor WordPress themes and plugins.” Snowflakes in Hell makes use of about a dozen plugins. Many of them don’t work nicely with these newfangled highly configurable themes. I’m having all kinds of problems getting some of them to work.