It looks like poor hysterical Abby Spangler and her stuck CAPS LOCK key pulled the Brady Campaign into a fight they could not win with Starbucks. And so now, their campaign against the company, for their own sake, should be considered toast.
I subscribe to some food industry news sites, and yesterday I kept a close eye on anything related to the Starbucks shareholder meeting coming across those wires. Not a peep about guns. No one who cares about the bottom line cared about the fact that Starbucks wasn’t caving to the Brady Campaign. I didn’t even see a mention of it any industry news source or business article on the meeting.
If you want to know what investors are most excited about, it’s their instant coffee brand Via, the drastic expense cutting, and another brand of coffee they acquired in 2003, Seattle’s Best Coffee. In fact, the retailer is going to start growing again, this time being a little smarter about the process. Several analysts were quoted saying they expect very good outcomes for Starbucks based on all of the news coming out of this meeting. This year, their stock was upgraded to Buy from neutral. In other words, people just don’t care about their carry policies.