You know what’s always fun in politics? A little class warfare. Okay, it’s not really fun, but it does work for quite a few low information voters.
And while NRA could only afford to spend about $5.72 per member on lobbying, PAC spending & contributions, and direct campaign contributions during the last campaign cycle, Mike Bloomberg spent nearly $26 million himself. If you do much in the way of trying to motivate voters who aren’t the most active, that’s a great little fact to drop.