I’m just going to say “not helping.”
It’s clear that Dudley Brown knows nothing about the political climate here in Pennsylvania. I haven’t seen any PA-specific approval ratings lately that indicate any kind of serious plunge or distrust of Obama, but aside from that issue, their messaging for a blue state is terrible. Brown chooses to focus on questioning whether Pat Toomey is a true conservative. Well, in a state like Pennsylvania, being less than perfectly conservative (or at least perceived as such) is a good thing. It’s clear that Pennsylvania doesn’t want hardcore conservatives.
Fortunately, according to PoliticsPA, the ad buy is small and limited to cable.
Don’t assume that this is a “support Toomey no matter what he does to us” kind of post. I’m really not a fan at the moment, and I’m not going to forget it when the next election comes about. But as a person who actually lives in the suburbs of Philly that make such a huge difference in Pennsylvania elections, I can say that this messaging is off. I’m just glad that it is years out from the election. Hopefully Brown will stay out of Pennsylvania politics again because he clearly doesn’t know how to message to voters here. Portraying Toomey as someone the right expects to be an extreme conservative isn’t the way to win votes of squishy GOP and moderate voters.