When I’ve tried to motivate gun owners to get involved in political campaigns, one of the most common excuses given for not helping out is that one or more of their local lawmakers is anti-gun. Well, that’s just dandy, but what about the pro-gun guy/gal running statewide? They still need every vote they can find in every region of a state.
That’s the attitude of a winning campaign. And, to give the man credit, that’s exactly how Obama ran his campaign. I’m reading the legacy report right now between surfing for gun news, and this tidbit really popped out for me:
We didn’t win a majority of votes in every neighborhood, but every neighborhood helped us reach 51 percent in states and 270 nationally.
Basically, they sought out every single vote they could find because they knew that it would all add up in each state. I didn’t matter if it was in a Congressional district that would go overwhelming GOP, every Democratic vote they could find there would help the top of the ticket.
There’s much more to consider when it comes to campaign organizing in the report. However, I think it can be summed up as a form of making volunteer efforts social. The numbers show that it works. The people who made it a social network were nearly 3x as likely to spend 10+ hours a week volunteering for the campaign.
I find it frustrating in many ways because we already have the resources to repeat this kind of success on gun rights. They are called gun clubs and gun ranges. They offer facilities, networks, and can even pool together some money for cheap activism tools like pens, paper, and stamps. Many have enough to pay for things like phone lines that members could use or meeting places for people to put together campaign signs or prepare literature drop materials. Now we just need more of the culture that is willing to put together such events now and/or at election time.