An early step in running out of other people’s money. The Twinkie of today is not the same as the Twinkie I grew up with, so I will not mourn their demise very much. The cake is a shell of its former self, and I always preferred Tastykakes anyway (another company with legacy costs related to unions that very well may drive it out of business).
But if you do like the Twinkie, friends of mine in college did an experiment involving the shelf life of an unwrapped Twinkie, and the results were, shall we say, unnatural. If you go out and buy a few cases now, I’m pretty sure you can still be eating them a decade from now.