Professor Adam Winkler has an article in The Daily Beast suggesting that the Bloomberg/Mumbles Super Bowl ad will hurt Obama:
Gun-control proponents can only pray that Obama doesn’t take Menino and Bloomberg’s bait. Making gun control a more important issue in the election would be a terrible mistake for the president—and for the cause of gun control.
Yes, it most definitely would. Obama is playing the game smart, because the biggest threat to the Second Amendment these days is from the courts. The politicians we mostly have in line at this point. Gun issues just not being at the front of people’s minds is going to be the biggest challenge for NRA this election. Those who want to see more from Obama don’t understand just how much of a losing issue gun control is electorally.