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NRA’s Take on MAIG’s Polling

I was holding onto a bit of information on the company that did MAIG’s poll that I planned to release next week, but it looks like NRA-ILA beat me to it:

This week, anti-gun New York City mayor Michael Bloomberg’s anti-gun group, Mayors Against Illegal Guns, released the findings of a poll conducted by a political consulting firm called “The Word Doctors,” whose slogan is “It’s not what you say, it’s what people hear.” Word Doctors’ president is a pollster who has been reprimanded by the American Association for Public Opinion Research and censured by the National Council on Public Polls, and who says that the key to polling is “to ask a question in the way that you get the right answer.”

Not only that, but if you look at Word Doctor’s expertise page, they say:

If you need to create the language to build support for legislation, we’ll find the right words.  If you need to kill a bad bill, we’ll show you how.  Either take control of the debate, or the debate will take control of you.  It really is that simple.

This doesn’t sound like a polling firm to me, it sounds like a political consulting agency. In other words, they are spin masters. I think it’s safe to say that this poll isn’t worth much factually, but you can bet they will be peddling this in front of decision makers.

3 Responses to “NRA’s Take on MAIG’s Polling”

  1. MzVRWC says:

    Holy S***, this is Frank Lutz’ new joint? I don’t care which side he’s on (which seems to have swayed wildly over the last year), this is not right.

    He’s held himself up as being impartial, but I’ve seen him talk like he’s been drinking the kool-aid, and he’s been popping up on Glen Beck and other Tea Party shindigs recently. I guess I shouldn’t be surprised to see the lack of impartiality on the WD website.

    How can you call yourself a respected pollster with that language plain as day on your website?

  2. Sebastian says:

    I’m pretty sure Lutz will work for whoever pays him money.

  3. rainster says:

    I’m giving them credit for honesty. Everyone knows it’s the way a question is worded that determines the response. Zogby knows this, Gallup knows this, everyone knows this. At least this group is honest about it.

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